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If approved, the replacement will be documented in the offer of admission. Graded CR/NC. 10, 2023, RollingDomestic students may submit after the final round but are strongly encouraged to submit earlierMay 15, 2023. Students are required to take 30 units to graduate. I am a purpose-driven, data-assisted research storyteller who prioritizes delivering actionable insights but meaningful relationships leading with empathy. BUSINESS (GRADUATE) - Business students may register using USC Web Registration. MKT/DSO 566: Marketing Analytics Spring 2020 Tue and Thu 11-12:20pm in JKP 204 Tue and Thu 2-3:20pm in JKP 104 Professor: Kalinda Ukanwa, Ph.D. in Marketing (Quantitative) Office: Hoffman Hall (HOH) 321 Office Hours: Tue and Thu 3:30 - 4:30pm and by appointment Phone: (213) 740-1421 Email: Kalinda.Ukanwa@marshall.usc.edu COURSE DESCRIPTION ! GZ7T"%+ToBn' c 102 0 obj <> endobj We will discuss causal analysis, survey analysis using regression, textual analysis (sentiment analysis), and network analysis. Computer Application and IT hmo8?nb% At least two years of full-time work experience is preferred. Duplicates credit in the former DSO 566. Supervised on-the-job business experience in the field of marketing. - Strong desire to learn and think critically and innovatively. Finance & Accounts. 4 0 obj %PDF-1.5 % They can take an additional two full-term courses at no extra charge. The program starts during the spring semester so that students are prepared to graduate with clear career goals and strategies. Meet the Student Advisory Council of the MS in Marketing program. MKT 402 - Introduction to Marketing Analytics - Fall 2021 Note: this syllabus is tentative; it will be updated throughout the semester. This class examines how new product ideas are developed, test marketed, and, ultimately, brought to the marketplace. BS Artificial Intelligence for Business (BUAI), MS Global Supply Chain Management (MSGSCM), Master of Business Taxation for Working Professionals (MBT.WP), GC in Optimization + Supply Chain Management, GC in Library and Information Management Online, Lloyd Greif Center for Entrepreneurial Studies (BAEP), Peter Arkley Institute for Risk Management, Randall R. Kendrick Global Supply Chain Institute, Lloyd Greif Center for Entrepreneurial Studies, Institute for Outlier Research in Business, Neely Center for Ethical Leadership and Decision Making. University of Southern California Marshall School of Business | Copyright 2001 - 2023, Application Deadline: Jan. 20, 2023 (International students final deadline), Exam Deadline: Jan. 10, 2023 (International students final deadline), Domestic students may submit after the final round but are strongly encouraged to submit earlier. Additionally, you can connect with the president of the SAC on LINKEDIN. 6 ^30YB|*HBXOB [a Please enable Javascript for full functionality. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). This allows for more effective development, enhancement and refinement of marketing techniques that are so critical to the success of local and global businesses. * i"c rtwtwXpLQ_d Role of advertising in the marketing mix: determining objectives, strategies, and plans from situation analysis through research and creative processes, media selection, and sales promotion. The MS in Marketing Program offers two academic tracks: Analytics and Consumer Behavior. We are top 5 in the UK for Marketing (Complete University Guide, 2023). For previous semesters, check the Schedule of Classes archive. endstream endobj startxref The Fall 2023 Application Cycle is now open.First RoundApplication Deadline: Oct. 15, 2022Exam Deadline: Oct. 1, 2022Notification Begins: Dec. 5, 2022Second RoundApplication Deadline: Nov. 15, 2022Exam Deadline: Nov. 1, 2022Notification Begins: Jan. 5, 2023Third RoundApplication Deadline: Dec. 15, 2022Exam Deadline: Dec. 1, 2022Notification Begins: Feb. 5, 2023Final RoundApplication Deadline: Jan. 20, 2023 (International students final deadline)Exam Deadline: Jan. 10, 2023 (International students final deadline)Notification Begins: Mar. %%EOF hb`````b`a`keb@ !+sl``280rextAJ(u'C9+ Zt{J}qnfnW.A7;7}fzpc;nzS|Cfo hWmO8N'4$B;!m6iR738UeglxyB cb pN{@"~%%*i&e22d `ME1uePHqvv>IULs'{pn8c{of@;N$F2FrAN@C:N!Tx,ELkZ,0(&O) !yZOJ(Iey?GPpPerS$+x3\i;] >8c8.n$y1D#ee$0!`|P@ 3 Key Topics Explored: Advanced marketing analytics; Artificial intelligence; Consumer analysis hX[o8+~b{iDvnGBT=!PTQ}n>>;)I(aJ9<51! X{;, UPEVUX_6Sz7m-l.s\\N"rK| /{'A6!DdRCY#IHf671.e USC Schedule of Classes Marketing 566: Marketing Analytics (3.0 units) Applications and models of marketing-related data analyses to the development of data-driven marketing strategies and making data-driven marketing decisions. Work with R&D organization to design a new product or technology. Course Description hbbd```b`` q?duoL>`v1 f TK`4"}$@%]+D?nHe?S' dU endstream endobj 138 0 obj <>stream The USC Career Center is open - in person and online - as always, all of our services and resources are available to you, . BUSINESS (GRADUATE) - Business students may register using USC Web Registration. Week 7 Pricing Analytics: New Product Pricing Individual assignment #2 Week 8 Group project consultation PPT Research Proposal for Group Project Due Week 9 Guest Speaker Digital Analytics I: Online Advertising Analytics Week 10 Machine Learning, Big Data, and Marketing Analytics Week 11 Zach's Garage Case Big Data Visualization (Tableau) Legal aspects of brand management such as trademark protection and infringement are also addressed. - Passion for marketing and desire to exceed and excel. 0 With our marketing analytics MSc you'll learn industry-specific skills to make strategic marketing decisions using data and evidence. When attempting to . Current USC students and USC alumni are not required to submit an application fee, new test scores (if previously submitted) or transcripts to verify degrees earned prior to their attendance at USC. From consumer insights and new product development to the creation of successful marketing strategies and methods for long-term customer retention, the academic material prepares students for success in their chosen field(s). Our MS in Marketing students come from many different backgrounds, but share a common goal of acquiring the advanced skills needed to enhance their current and future careers in marketing. These core courses serve as a foundation and provide a rigorous grounding in marketing frameworks, concepts and strategies to prepare students for more advanced careers in marketing. <> - Personal commitment throughout the program. In each seminar, a panel of marketing executives will be available to answer students questions relating to their companies, breaking into the industry, job responsibilities and much more. -Assistant secretary of Membership Development in the institute and improve volunteer base by 40% and analysing of . The adoption of AI technology is rapidly increasing, and it is crucial to use it in daily activities to remain competitive. Let us know by taking a short survey. <>/Metadata 1116 0 R/ViewerPreferences 1117 0 R>> lP@&{ah2f5kHvDduYd 9fi)8G}`FgU2"W$Gm>v%vZ0DDrBO=mo~Y]Z@?bqt&w3AJ'gA]/Xa~:QQB#\{dZ@1FOGADCgR~Dz@kCXzj9(aAo Students who are interested in the behavioral aspect of marketing should select the Consumer Behavior Track. Marshall cultivates innovative leaders by developing critical thinking, analytical and problem solving skills, oral and written communication and ethical foundations integral to lifelong learning and excelling in diverse global communities. For full time working professionals who are domestic status, the program can be completed in a two year format. GMAT or GRE scores are required. hbbd``b`f BH0 @g;0j@"),a`bdRH+@ C Our students become the members of one of the strongest alumni networks of the world The Trojan Network. Prerequisite: BUAD 307 or MKT 385x. Mar 2016 - Apr 20171 year 2 months. hb```f``l@Y8(```@-PAmj-Qc/ztrORKVM! <>>> Students will be exposed to numerous professional development workshops, career simulations and one on one coaching to develop the right career development plan. <> The client analytics team produces innovative thought leadership and quantitative research for PIMCO's clients. Syllabus dso 458 essentials of business data analysis using semester: time: spring 2023 mw 2:00 pm 3:50 pm units classroom: jff 331 professor: inga maslova x\[o~7*d7i(PU|[Y-|saFUi#~qt4tfh\ojt."m]/WLU?$P,?c{A"t];Q/*u|8>.;}"Jtu|4J*oK7wz13?nG. www.marshall.usc.edu/registrationpolicies, www.marshall.usc.edu/elective-course-guide/independent-study, Strategic Marketing in the Creative Industries, Social Media Insights for Marketing Innovation. Theories and applications of consumer behavior in marketing; psychological, social, cultural and ethnic factors influencing consumer behavior. endstream endobj 60 0 obj <> endobj 61 0 obj <> endobj 62 0 obj <>stream !5Bx>NX-~D\I[kzK!R^N|d>8 1JgG9Q"(3;bEk:|q@e mE%'nh'=q/O?r18>ycZpzAq=kdpvC$ eF$6ZUu98"gv -[PGGN"a|Pc_fdz2".}9+?yhOp 'WFP7B_Fx Hpz6or: xy/q yY#Y-j The USC Marshall Master of Science in Marketing Program (ranked 3rd in the nation QS World University Rankings) is designed to develop an in-depth knowledge of relevant and innovative marketing skills and techniques for prospective students interested in pursuing or enhancing their existing marketing careers. Syllabus Info; 16546R: 033: Lecture: 2:00-3:20pm: Mon, Wed: 55 of 56 (4 on waitlist) Lan Luo: JKP104: PDF (211208 KB) Process and Supply Chain Analytics (3.0 Credit Hours) The focus of this course is on using analytics to improve operational processes as well as how to design an effective supply chain. HSKo@Wq] For additional information, visit marshall.usc.edu/MSMkt. Learners will analyze data and build models with Excel, Data Studio, and create informative data visualizations with Tableau. {Sx3p)y:sM>% ut;K;q-~Fy,F\IFXeXOiF`CnT%&2(hO!h\_sCeLh9![5?HgQf>oJwwyz)`}d3#)%p72>5D?r{+ 0O1M@NV5FpWz (`fw.Q "*e.aI1+)FH.@dLW96[(IEEm|>moq>u&`zY>y`E3kab>yUqiMZn ;>OI %f[{@4>ZhGtq0&(@mcjt|O?10f=]L6{7oJ$I0" GbkW ] paD;h g*9p";~0CU>6Jg! {N)e)$A;o$D&If$C?, GsT}e#H!qgm"DF:u=oV5PU;g!F qQ}A>h9.) N31a\nZ{ Insights: We think you may be curious about the types of events that our SAC is organizing. A series of Masters of Marketing Seminars are scheduled each fall. <>/XObject<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/Annots[ 11 0 R 14 0 R 15 0 R 16 0 R 17 0 R] /MediaBox[ 0 0 612 792] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>> d_"Y"WjJg VxI^Vi $'=5. Proposal, field research, analyses and oral and written presentations. Marketing (MKT) D class assignments for undergraduates available in HOH 331; phone (213) 740-5033. BUSINESS (UNDERGRADUATE) - Non-Marshall students may enroll in up to three (3) courses prior to be ing admitted to a Marshall major or minor. UHiEp&(.8!Tccvfy*a>l > K1h\!3|2yJqYt!LRM^GhZ$Y*{($f 64U68. Please refer to the sample course plans below. ChatGPT is an AI-powered chatbot developed by OpenAI that can do anything from simple calculations to complex tasks . It covers a variety of topics, models and tools: (1) Marketing mix modeling & optimization, (2) Choice modeling, choice-based conjoint analysis & market simulators, (3) Modeling churn & maximizing customer lifetime value, and (4) Quantifying causal effects in marketing. You may EMAIL the SAC. XcOYU"&g5,i,qgq-u:d%UVXXIF]_zXQoE#:A*yN*JVs>ajPT*r2UD/v J6nXSsPZpx9ld6&r4/C[P'2U*.v(l!F?$X6pYyc;L-@=oG6J| Independent research beyond normal course offerings. ` pPh=\kv)YL Vf`Ar \4 endobj endobj The Business Analytics MBA major is designed to build deep competency in the skills needed to implement and oversee data-driven business decisions, including (i) collecting, managing and describing datasets, (ii) forming inferences and predictions from data, and (iii) making optimal and robust decisions. 1 Marketing Analytics (MKTG 450) Course Syllabus - Fall 2016 Radford University College of Business and Economics Department of Marketing INSTRUCTOR: Dr. Angela Stanton, Professor of Marketing OFFICE: College of Business & Economics Building (Room 373) Tel: 540-831-5011 (Office) 0 - Non-business students may register for graduate business electives subject to the following restrictions: (1) proof of undergraduate degree; (2) minimum graduate GPA of 3.2; (3) maximum of 12 units of graduate business courses; and (4) prerequisites completed. Every plan of study requires prior written approval by the contact faculty of the program Required courses: 18 units 2 advisor-approved electives in the areas of finance, business, and economics: 6-8 units 2 advisor-approved electives in the areas of optimization, simulations, and stochastic systems: 6-8 units % 1 0 obj fu. bmP"]_CLL`]@Mg`x 8 Smeal Chair Professor of Marketing Office: 482 Business Bldg., Phone: 863-3559, E-mail: HansBaumgartner@psu.edu Office hours: T/TH 9:00-10:30 or by appointment Course objectives: This course will provide you with an introduction to marketing analytics. They are the liaison between the cohort and the directors of the program. Understanding consumer online, social media and mobile behavior using marketing analytics and strategic tools. hb```f``e`a``md`@ +P7k)O5\xs300z-xvhf63mfJ3=h,`KGScFcG1w4ptp2h x[YsF~w8Jlyl#R)1 h $cF:nkun+_o,NwOH? 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